Google Hummingbird is a major update to the search giant’s algorithm that was released in 2013. The update was designed to improve the way that Google processes and understands search queries, with a focus on providing more relevant and accurate results.
One of the main goals of the Hummingbird update was to better handle complex and conversational search queries. Prior to Hummingbird, Google’s algorithm was primarily focused on matching keywords to web pages. However, with the rise of voice search and the increasing use of natural language, Google recognized the need to understand the meaning behind search queries rather than just the individual words.
To achieve this, Hummingbird introduced a number of new features and technologies, including the Knowledge Graph and RankBrain. The Knowledge Graph is a database of facts and relationships that helps Google understand the context of search queries, while RankBrain is an artificial intelligence system that helps to interpret and understand complex search queries.
The impact of the Hummingbird update was significant, as it marked a shift in the way that Google processes search queries and ranked web pages. As a result, many websites saw changes in their search rankings and traffic, and SEO professionals had to adapt their strategies to the new algorithm.
Overall, the Hummingbird update has helped to improve the quality and relevance of search results, making it easier for users to find the information they are looking for. It has also opened up new opportunities for businesses to reach their target audience through targeted and more natural search queries.