Google Search Console is a free tool provided by Google that allows website owners to monitor and maintain their website’s presence in the search results. With Search Console, you can see how your website is performing in the search results, identify any issues that may be affecting your ranking, and submit your website and new content for crawling.
One of the key features of Search Console is the ability to see which keywords and queries are driving traffic to your website. This can help you to understand which content is performing well in the search results and identify any opportunities for improvement.
Another important aspect of Search Console is the ability to see any crawl errors or security issues on your website. If Google encounters any issues while crawling your website, it will alert you through Search Console, allowing you to fix the problem and ensure that your website is accessible to search engines.
In addition to these features, Search Console also provides a range of other tools and resources to help you understand and improve your website’s performance in the search results. These include the ability to see which websites are linking to yours, to test the mobile-friendliness of your website, and to submit sitemaps and individual URLs for crawling.
Overall, Google Search Console is an essential tool for website owners who want to monitor and improve their website’s presence in the search results. By regularly using Search Console, you can identify and fix any issues that may be affecting your website’s ranking and attract more targeted traffic to your website.