Head terms, also known as head keywords, are short and highly specific keywords or phrases that are often used in search queries. These terms are typically very competitive, as they are searched for frequently and are often targeted by businesses and organizations looking to improve their visibility in the search results.
Examples of head terms might include “best laptops,” “cheap flights,” or “hair salon near me.” These terms are typically very targeted and specific, and they often have a high commercial intent, as users are looking to purchase a product or service.
Because head terms are so competitive, they can be difficult to rank for in the search results. It typically takes a strong and well-established website, with a lot of high-quality and relevant content, to rank well for head terms.
If you are targeting head terms for your website, it is important to focus on creating high-quality and relevant content that addresses the needs and interests of your target audience. It is also important to focus on building a strong and credible online presence, with a lot of high-quality backlinks from reputable sources. By doing so, you can increase your chances of ranking well for head terms and attracting more targeted traffic to your website.