Keyword Cannibalization

Keyword cannibalization is a situation in which multiple pages on a website are competing for the same keywords, resulting in confusion for search engines and a dilution of the website’s ranking potential.

Keyword cannibalization can occur when a website has multiple pages that are targeting the same keywords, or when a website has multiple pages that are targeting similar but slightly different keywords. In either case, the conflicting keyword signals can make it difficult for search engines to determine which page is the most relevant and authoritative for a particular keyword or search query.

Keyword cannibalization can have a negative impact on the SEO of a website, as it can cause the website’s ranking potential to be divided among multiple pages rather than focused on a single, high-quality page. It can also make it more difficult for search engines to understand the overall structure and hierarchy of the website, which can further impact the ranking of the website.

To prevent keyword cannibalization, it is important to carefully plan the keyword strategy for a website and to ensure that each page has a clear and distinct focus. It is also important to regularly review and analyze the keyword targeting of the pages on a website to identify and address any potential cannibalization issues.

Overall, keyword cannibalization is a common issue that can have a negative impact on the SEO of a website. By carefully planning the keyword strategy and regularly reviewing and analyzing the keyword targeting of the pages on a website, you can prevent cannibalization and improve the ranking potential of your website.

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