“(not provided)”

“(not provided)” is a term that appears in web analytics tools such as Google Analytics when the search query used to access a webpage is not provided by the search engine. This can happen for a variety of reasons, but the most common reason is the use of secure search by the user.

Secure search is a feature offered by some search engines that encrypts search queries to protect the privacy of the user. When a user performs a search using secure search, the search query is not passed on to the websites that the user clicks on from the search results. As a result, the search query is not available to the website owner or to web analytics tools such as Google Analytics.

When a user accesses a webpage via a search engine using secure search, the search query used to find the webpage is recorded as (not provided) in the web analytics tool. This means that the website owner is not able to see the search query that was used to access the webpage.

The prevalence of (not provided) in web analytics tools has increased over the years as more and more users have started using secure search. In the past, the majority of search queries were provided by the search engine and were visible to website owners and web analytics tools. However, as the use of secure search has increased, the number of (not provided) search queries has also increased.

While the (not provided) term can be frustrating for website owners who are trying to understand how users are finding their websites, it is important to remember that the goal of secure search is to protect the privacy of users. As such, it is unlikely that the use of (not provided) will decrease in the future.

In conclusion, (not provided) is a term that appears in web analytics tools when the search query used to access a webpage is not provided by the search engine. This is typically due to the use of secure search by the user. The prevalence of (not provided) in web analytics tools has increased over the years as more and more users have started using secure search.

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