Search engine optimization (SEO) is the process of optimizing a website in order to improve its ranking in search engine results pages (SERPs) and increase its visibility and traffic. SEO involves making changes to a website’s content, structure, and technical aspects in order to make it more attractive to search engines and more easily discoverable by users.
There are many factors that can impact a website’s ranking in search results, including the quality and relevance of its content, the structure and organization of its pages, and the presence of technical issues such as broken links or slow loading times. SEO involves identifying and addressing these factors in order to improve a website’s ranking and visibility in search results.
There are many different techniques and approaches that can be used in SEO, including keyword research, content optimization, and link building. Keyword research involves identifying the words and phrases that users are likely to search for when looking for a particular product or service. Content optimization involves optimizing the content of a website’s pages to make them more relevant and valuable to users and search engines. Link building involves obtaining links from other websites to a website, as links from high-quality, authoritative sites can help to improve a website’s ranking in search results.
SEO is an ongoing process, as search engines are constantly updating their algorithms